Think Thurner

Formerly Thurner PR, ThinkThurner has been dedicated to supporting fine wines in Italy and abroad for nearly 30 years. Founded in 1997 by Ursula Thurner, the agency is based in Florence and today unites a team of professionals, each bringing specialized expertise in communication and marketing.

The agency is recognized for its attention to detail and long-standing relationships with prestigious Italian wineries such as Arillo in Terrabianca, Bertinga, Biondi-Santi, Cantina Terlano, Cantina Andriano, Cantina Kaltern, Castello di Fonterutoli, Castello di Querceto, Castello di Vicarello, Fattoria Le Pupille, Giodo, Ipsus, Isole e Olena, Lvnae, Mosnel, Parusso, Pio Cesare, San Leonardo, Tasca d’Almerita, Tenuta di Trinoro and Tenuta Liliana which it supports on international markets. For the Bolgheri-based Ornellaia and Masseto, ThinkThurner manages communication specifically for the European market.

“Our work is guided by the belief that every client — every wine producer — deserves a highly tailored approach. We don’t offer pre-packaged solutions; instead, we craft communication strategies where each activity, from branding to media relations, becomes part of a carefully designed and original whole,” explains Ursula Thurner.